Led by Black Economic Empowerment Leader Dr. DeForest B. Soaries, Jr., Event Will Yield Action for African Americans to Survive and Thrive in Light of Current Racial Injustices
SOMERSET, NJ – JUNE 22, 2020 – In already unprecedented times, the state of Black America has seen major turmoil in the last few months. Between two national crises, COVID-19 and the current horrific racial injustices, time has never been more crucial for real change. One thing that continues to become more obvious is that true help will not come from the outside; Black Americans must be the change they wish to see. Real social justice is impossible without economic empowerment. As a result, urban community development leader Dr. DeForest B. Soaries, Jr. and the dfree® Financial Freedom Movement will host a national virtual conference on July 24th, 2020 to bring forth tangible strategy and solutions for the progression of African Americans.“To advance in life, we need more than just goals, we need strategies,” said Soaries, CEO + Founder of dfree®, who has worked on civil rights issues for the Urban League as a community organizer and Operation PUSH as the national coordinator. “We’ve been led to believe that knowing more makes us do better. But when it comes to finances, having a plan and sticking to it is what makes us do better. Knowledge is power, but knowledge without strategy is just acquired information.”
As the premier financial freedom movement designed specifically for African Americans, dfree® focuses on cultural, spiritual and psychological spending influences. Through training, content, curriculum, tools and resources, dfree® offers solid strategy on how to become debt free, and then offers ways to build legacy and secure a positive financial future. Celebrating its 15th anniversary this year, the dfree® movement has grown globally and is used by more than 4,000 churches and organizations, and 200,000 individuals. Its strategies are tried and true. More than 6,000 people have taken the online dfree® course which has resulted in true life transformation. Through the dfree® Billion Dollar Challenge alone, the organization has guided more than 10,000 African Americans to rid themselves of nearly $25 million of consumer debt.
“We are on a critical mission to annihilate the wealth gap statistics that have been placed on us as a race,” continued Soaries, who also served as New Jersey’s first African American male Secretary of State. “We’re flipping the script and mobilizing the Black community. We are providing solutions and strategy beyond slogans and hashtags!”
Since the beginning of the April, dfree® has provided free webinars, resources and tools to help more than 3,500 attendees financially cope during the pandemic. To continue the momentum, the organization is hosting an all-day virtual event, “dfree® Conference – From Crisis to Clarity: A Cultural $hift,” that will include power-packed panels and discussions featuring change agents in the Black community, solid steps for attendees to begin their journeys toward financial freedom including access to the free dfree® classes and curriculum, resources and tools to help attendees achieve their financial goals and more!
“Financial freedom is Black power!” said Tamika Stembridge, Esq., Executive Director of dfree®. “We are leading our people to financial liberation, legacy creation and wealth building from the inside out! We are literally fighting for our future – the future of our families, the future of our communities, the future of our people. And, dfree® has the keys to a life of fulfillment, flexibility and freedom.”
There are two ticket types for the dfree® Conference, free admission and a $15 ticket which includes a digital download of a dfree®book. For more information and to reserve and purchase tickets, please visit mydfree.org.
About the dfree® Financial Freedom Movement:
As the only faith-based, wealth-building system specifically designed with the black community in mind, dfree® delivers access to financial freedom. dfree® uses a variety of tools to educate, motivate and support people who make the choice to achieve and sustain financial freedom. Featured in CNN’s Almighty Debt: A Black in America Special, dfree® began as a faith-based initiative to help stem an epidemic of overspending, particularly in the African-American community. dfree® has grown into a movement that gives participants the: ability to handle their own financial responsibilities; willingness to help others do the same; and, capacity to leave assets for future generations.
In the tradition of Rev. Dr. Martin Luther King, Jr., dfree® also is a movement to help achieve economic justice in America. Rev. Dr. King once said, “We must never let it be said that we spend more for the evanescent and ephemeral than for the eternal values of freedom and justice.” dfree® emphasizes controlling money matters so that individuals have the freedom to focus on more purposeful pursuits.
About DeForest B. Soaries, Jr.
Rev. Dr. DeForest B. Soaries Jr. is known as an active agent for change and is a widely requested speaker. He is the Senior Pastor of First Baptist Church of Lincoln Gardens in Somerset, New Jersey, former chairman of the U.S. Election Assistance Commission and former New Jersey Secretary of State. His pastoral ministry focuses on spiritual growth, educational excellence, economic empowerment and faith-based community development. Soaries is the founder and CEO of the dfree® Global Foundation and author of several books including “Say Yes When Life Says No.” Soaries currently serves as an independent director at three companies: Independence Realty Trust, Federal Home Loan Bank of New York and Ocwen Financial Corporation.