Founded in 2005 by DeForest B. Soaries, Jr., dfree® is a financial freedom movement that addresses the cultural, psychological and spiritual influences on financial wellness and offers practical strategies for achieving financial success.


dfree® is a transformational, lifestyle movement that promotes financial freedom through values-based principles and practical approaches to financial management.


dfree® will be a leader in the creation of an economic and cultural shift that increases consumer participation in savings, insurance and investments.


Only dfree® educates, motivates and supports you to achieve financial freedom through faith-based guidance, which keeps you focused on your purpose so that you will take action to achieve specific goals that will secure your future. By joining the dfree® movement, you become part of a community of liked-willed people who support each other and contribute to the greater good.


Through an increase in spiritual growth, confidence, self-esteem and personal discipline, dfree® participants will experience radical financial transformation. Such a profound lifestyle change in individuals will create ripple effects that positively impact our communities overall.

dfree® was featured by CNN in a 90-minute documentary, “Almighty Debt,” an installment of the “Black in America” series, hosted by Soledad O’Brien. The dfree® strategy is being used by thousands of churches, organizations and individuals worldwide. For dfree® updates, follow #dfreeNextLevel .


The dfree® team is comprised of men and women who have completed the dfree® program and who are committed to helping others do the same. Some of the key members of the dfree® team include:

Reverend Dr. DeForest B. Soaries Jr.
Founder & CEO

Charnelle Anderson
Marketing Director

Jasmine Walden
Marketing Manager

Chanah McKenzie
Interactive Creative Designer

Martin Soaries
Digital Marketing Coordinator

Chloé Adams
Brand Strategist, DBS Solutions

Tamika Stembridge, Esq.
Executive Director

Janiah Lake
Training, Engagement & Support Director

Nia Baskerville
Events & dfree® Young Money Manager

Katherine Taylor
Training, Engagement & Support Liaison

Shaunda Sutton
Operations & Engagement Manager

Michelle Dutton
Organizational Liaison – Delta Sigma Theta Sorority, Inc.