Founded in 2005 by DeForest B. Soaries, Jr., dfree® is a financial freedom movement that addresses the cultural, psychological and spiritual influences on financial wellness and offers practical strategies for achieving financial success.


dfree® is a transformational, lifestyle movement that promotes financial freedom through values-based principles and practical approaches to financial management.


dfree® will be a leader in the creation of an economic and cultural shift that increases consumer participation in savings, insurance and investments.


Only dfree® educates, motivates and supports you to achieve financial freedom through faith-based guidance, which keeps you focused on your purpose so that you will take action to achieve specific goals that will secure your future. By joining the dfree® movement, you become part of a community of liked-willed people who support each other and contribute to the greater good.


Through an increase in spiritual growth, confidence, self-esteem and personal discipline, dfree® participants will experience radical financial transformation. Such a profound lifestyle change in individuals will create ripple effects that positively impact our communities overall.

dfree® was featured by CNN in a 90-minute documentary, “Almighty Debt,” an installment of the “Black in America” series, hosted by Soledad O’Brien. The dfree® strategy is being used by thousands of churches, organizations and individuals worldwide. For dfree® updates, follow #dfreeNextLevel .


The dfree® team is comprised of men and women who have completed the dfree® program and who are committed to helping others do the same. Some of the key members of the dfree® team include:


Reverend Dr. DeForest B. Soaries Jr. Founder & CEO

Charnelle Anderson Marketing Director

Jasmine Walden Marketing Manager

Chanah McKenzie Interactive Creative Designer

Martin Soaries Digital Marketing Coordinator

Michelle Dutton

Tamika Stembridge, Esq. Executive Director

Janiah Lake Training, Engagement & Support Director

Nia Baskerville Events & dfree® Young Money Manager

Katherine Taylor Training, Engagement & Support Liaison

Shaunda Sutton Operations & Engagement Manager